Building a Foundation for Your Brand with Fifth Avenue Real Estate Marketing – SOLD OUT

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Event date: January 17, 2018
Showtime: 8am - 11am (Jan 17th and 24th)
Location: Dick's Lumber and Building Supplies, Burnaby
6 CPD credits

NOTE: THIS COURSE IS BEING HELD OVER TWO SESSIONS, Wednesday, January 17th and 24th. All four modules are offered as one course, over two sessions, module 1 & 2 on January 17th, module 3 & 4 on January 24th.

Presented in four easy to absorb modules, over two convenient morning sessions, Chris will walk you through the foundations of branding to help you create your builder story. Whether you are a owner builder who also manages the marketing, or you work in a marketing department for a company in the residential construction industry, understanding the various elements and how they come together to convey ‘your story’ is essential to connecting with current and future clients.

Attend this course, and learn to tell your story! Course outcomes include:

  • Understand the basics branding elements
  • Review of your business appearance including logo, gear and signage
  • Discover the website basics, including what to say and not to say
  • Learn how to leverage social media for building your brand and lead generation!
  • Manage your online reputation, including Google My Business’, Houzz and Yelp
  • How to build a compelling photography and video portfolio, including how to choose a  great photographer
Who Should Attend

Custom, single and multi-famliy builders, renovators, and industry suppliers who are currently building in the industry, looking to scale their business for growth. Also relevant if you are looking to hire someone to help you with your branding, to better understand what to ask and expect from a marketing company/professional.

 

Event Agenda

Wednesday, January 17th, 8am -11am

  • Module 1: Basics of Branding
  • Module 2: Website

Wednesday, January 24th, 8am – 11am

  • Module 3: Digital Marketing
  • Module 4: Photo & Video
Speakers

  • Chris Milton, Senior Project Manager, Fifth Avenue Real Estate Marketing

    Speaking on topics he’s learned from being hands-on in the ever changing world of business, Chris Milton likes holding workshops that leave attendees with a game plan or take away that can be applied immediately. After running a marketing agency and now as a Senior Project Manager for Fifth Avenue Real Estate Marketing, he’s worked with clients in Real Estate, Development, Finance and Construction. Chris has developed an understanding of what works and how to get people and companies moving in the right direction with their marketing.

    Fifth Avenue Real Estate Marketing is a family-owned and operated business. Helping clients (8 billion dollar portfolio and growing) since 1982, Fifth Avenue has received multiple industry awards, including 139 Industry Awards of Excellence, and regularly offers advisory roles to CMHC, Bank of Canada, BC’s Chartered Banks/ Credit Unions/Trust Companies, Municipal Government – Liaison Committee for Management and Council Members, Development Industry, and neighborhood based family oriented Charitable Organizations.

Sponsors